Ameriprise Financial

Reported beta is a full-sample average that hides what matters most: how a stock behaves when the market is falling. Here's how to measure real downside correlation.

A same-store sales beat can mask real trouble. Here's how to split comps into traffic and ticket — and the mix patterns that signal a business is quietly breaking.

Companies love to promise SG&A discipline. Here's a framework to separate real operating leverage from one-time accounting noise — and which line items actually matter.

You can't predict a Phase 3 readout. But you can size the position so the answer doesn't matter — here's the framework prosumer investors actually need.

How to read short interest, days-to-cover, and borrow costs as signal — not as a squeeze setup. A framework for what each metric tells you, and what it doesn't.