tapebrief

AVY · Q2 2025 Earnings

Cautious

Avery Dennison

Reported July 22, 2025

30-second summary

30-second take: Revenue of $2.22B fell 0.7% YoY on organic sales of -1.0%, with Solutions Group down 2.6% as apparel sales dropped 6% in the quarter. Non-GAAP EPS of $2.42 held up via SG&A discipline (restructuring, lower incentive comp) and high-value category mix — graphics/reflectives and Vescom both grew mid-to-high single digits, food/logistics IL grew mid-teens. Q3 guide of $2.24-$2.40 non-GAAP EPS implies management expects the apparel drag to persist but moderate (CEO assumed apparel down low-single-digits in Q3 vs. -6% in Q2).

Headline numbers

EPS

Q2 FY2025

$2.42

Revenue

Q2 FY2025

$2.22B

-0.7% YoY

Gross margin

Q2 FY2025

28.8%

Operating margin

Q2 FY2025

12.9%

Key financials

Q2 FY2025
MetricQ2 FY2025YoY
Revenue$2.22B-0.7%
EPS$2.42
Gross margin28.8%
Operating margin12.9%

Guidance

Prior quarter data unavailable — comparison not possible.

Segment KPIs

Q2 FY2025
SegmentQ2 FY2025YoY
Materials Group$1.55B+0.2%
Solutions Group$0.67B-2.6%

Other KPIs

Q2 FY2025
SegmentQ2 FY2025
Organic sales change-1.0%
Adjusted EBITDA margin16.6%
Materials Group adjusted operating margin15.6%
Solutions Group adjusted operating margin10.0%
Adjusted free cash flow$188.9 million
Net debt to adjusted EBITDA2.3x
Share repurchases YTD$360 million
Dividend per share increase7%

Management tone

Q&A confidence ran high (4/5) despite a soft top line, with management leaning hard on three forward narratives: Intelligent Labels expansion outside apparel, high-value category mix, and tariff-scenario preparedness. There is no prior-quarter transcript to anchor a tone shift against, so the below reads the current call on its own terms.

The CEO acknowledged dissatisfaction with Intelligent Labels growth trajectory and used the Citi exchange to outline three innovation buckets (microwavable tags, APR-recyclable tags, proprietary IP launches in H2) plus the Inditex loss-detection rollout — framing the slowdown as company-addressable rather than industry-structural. The "$8 billion addressable opportunity over time" line is the conviction anchor here; it tells you management is choosing to be measured against TAM penetration rather than near-term IL revenue growth.

On apparel, management was direct that Q2's -6% will moderate to low-single-digit declines in Q3 — a specific, falsifiable assumption baked into the Q3 EPS guide. That is more useful than the typical "muted customer sentiment" framing because it gives a number to test against next quarter.

SG&A leverage was clarified as restructuring headcount actions, discretionary cost control, and lower incentive comp accruals (prior year ran above-target). This is not a recurring tailwind — the incentive comp benefit normalizes out, and investors should not extrapolate the current SG&A line into 2026 without adjustment.

Q&A highlights

John McNulty · BMO Capital Markets

Asked about pent-up demand in solutions group post-tariff uncertainty, timing of profitability flow-through, and conversion prospects for new food/grocery business before year-end.

Management acknowledged continued macro softness (US retail growth <1%, European retail weakness), noted customer sentiment remains muted despite apparel consumption being robust. Emphasized outside apparel/general retail, business on track; food/logistics growing mid-teens. Expressed confidence in food rollouts with strong ROI and customer adoption continuing.

Apparel sales down 6% in Q2, assumed down low single digits in Q3Food, logistics, other categories up mid-teens in Q2ROI from food customers exceeding expectationsNew customer rollouts from pilot to deployment stage occurring

Jeffrey Zukauskas · JP Morgan

Inquired about continuation of high single-digit graphics and reflectives volume growth and drivers behind year-over-year SG&A expense reductions despite stable headcount levels.

Graphics and reflectives growth driven by paint protection films in Asia and cast color change films in North America; trend expected to continue. SG&A benefits from restructuring headcount reductions, discretionary cost controls (travel, etc.), and lower incentive compensation accruals versus prior year (which had above-target performance).

Graphics and reflectives combined mid-to-high single digit growth across two quartersStrength in Asia paint protection films and North America cast color change filmsPrior year Q1-Q2 had elevated incentive comp accruals vs. current yearRestructuring benefits proportionally larger on SG&A side than COGS

Anthony Pettinari · Citi

Sought detail on specific activities to improve IL network efficiency and expand innovation; asked whether IL growth slowdown is company-specific or industry-wide.

Management outlined three innovation buckets: product-level (microwavable tags, APR-recyclable tags for food), solution-level expansions, and proprietary IP launches in H2 for category expansion. Emphasized network resilience improvements and working capital optimization. Stated competitive intensity unchanged; Avery remains market leader with share gains expected from loss detection rollouts and new initiatives.

First mover on microwavable tags and APR-recyclable tags in foodLoss detection mechanism with Inditex expected to gain market share$8 billion addressable opportunity over timeFirst food and first logistics customers now deployed; strong pipeline in grocery; expanded pilot in logistics

Mike Roxland · Truist Securities

Asked about impact of Kroger's announced closure of 60 stores over 18 months on IL deployments in baked goods and potential protein rollouts.

Management characterized store closures as normalization of customer real estate footprint; stated Kroger rollout continues as expected with ~700 stores at midpoint of year, with full rollout taking ~1.5 years for bakery. In active discussions with Kroger on accelerating expansion into proteins and other categories given strong ROI results.

Kroger at ~700 stores deployment as of midyearFull bakery rollout timeline ~1.5 years from inception60-store closure will have minimal impact on deploymentKroger discussions ongoing on protocol/protein acceleration based on strong ROI

John Dunnigan · Jefferies

Asked about Embellix's reliance on global sporting events (World Cup 2026), growth expectations in back half, and CVS rollout performance for Vescom including positives/surprises.

Embellix comprises three buckets: team sports decoration, performance brand supplies, and episodic events. Performance brand slowdown and apparel tariffs impacted H1; expects high single-digit growth long-term. Anticipates Q4 growth acceleration from World Cup momentum. Vescom CVS rollout proceeding well; CVS store closures in competitor (pharmacy) had modest negative impact; business benefiting from pricing and promotional environment dynamics.

Embellix long-term growth expectation: high single digitsEmbellix Q4 expected growth accelerationVescom Q2 growth ~10% driven primarily by CVSVescom benefits from pricing and promotional changes in retail

What to watch into next quarter

Apparel sales trajectory: Management assumed Q3 apparel down low-single-digits vs. -6% in Q2. Verify whether actual Q3 apparel decline meets or undershoots that assumption — material to Solutions Group margin and full-year EPS path.

Intelligent Labels growth ex-apparel: Food/logistics grew mid-teens in Q2. Watch whether this growth rate sustains or accelerates as new food/logistics customers move from pilot to deployment, and whether grocery pipeline conversions are disclosed by name.

Kroger expansion beyond bakery: Management flagged active discussions on protein category acceleration. A formal announcement or quantified protein rollout would be a positive catalyst; silence on the topic would suggest the discussions stalled.

Q3 non-GAAP EPS landing within $2.24-$2.40: Below $2.24 signals apparel or tariff impact is worse than management modeled; above $2.40 suggests SG&A or high-value mix is stronger than implied.

Full-year guidance disclosure: Management did not provide updated FY guidance in the materials reviewed. Watch whether FY guide is reinstated next quarter and at what level relative to the implied H2 run-rate from Q3 guidance.

SG&A run-rate normalization: Incentive comp accruals were a non-recurring tailwind in H1. Watch whether absolute SG&A dollars rise sequentially in Q3-Q4 as that comparison normalizes.

Sources

  1. Avery Dennison Q2 2025 Press Release (Form 8-K Exhibit 99.1): https://www.sec.gov/Archives/edgar/data/8818/000119312525162209/d83231dex991.htm
  2. Q2 2025 earnings call Q&A (analyst exchanges referenced above)

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